Goal: Understand Kzully's brand identity and target audience.

What We Did: Conducted in-depth discussions to assess challenges in entering Myntra's curated marketplace.

Result: Defined a clear brand positioning strategy to align with Myntra's premium standards.

Goal: Develop a comprehensive plan for Myntra onboarding.

What We Did: Outlined necessary steps, including trademark registration, brand presentation, product photoshoot, and packaging requirements.

Result: Established a detailed roadmap to ensure a successful launch on Myntra.

Goal: Secure legal protection for the brand.

What We Did: Assisted Kzully in applying for a trademark to protect their intellectual property.

Result: Brand legally protected, ensuring compliance with Myntra’s policies.

Goal: Create a compelling brand presentation.

What We Did: Developed a PowerPoint presentation showcasing Kzully's unique selling propositions, success on other platforms, and product offerings.

Result: A persuasive presentation that met Myntra's onboarding criteria.

Goal: Obtain approval from Myntra to list products.

What We Did: Submitted the brand presentation to Myntra's approval team, highlighting Kzully's strengths.

Result: Successful brand approval, overcoming previous onboarding challenges.

Goal: Capture high-quality product images.

What We Did: Coordinated a photoshoot with professional models and photographers to showcase Kzully's products.

Result: High-quality visuals that met Myntra's standards.

Goal: Ensure product images meet Myntra's quality standards.

What We Did: Submitted the photoshoot images to Myntra for approval.

Result: Approval granted, allowing product listings to go live.

Goal: Formalize the partnership with Myntra.

What We Did: Guided Kzully through the agreement process, negotiating favorable terms.

Result: Signed agreement with a reduced commission rate of 15%.

Goal: Prepare for order fulfillment.

What We Did: Assisted with Myntra's order processing setup, including packaging and office compliance.

Result: Seamless integration into Myntra's fulfillment system.

Goal: Enhance product visibility and sales.

What We Did: Created SEO-optimized product titles, descriptions, and specifications.

Result: Improved search rankings and customer engagement.

Goal: Drive traffic and sales post-launch.

What We Did: Implemented SEO strategies, promotions, and campaigns on Myntra.

Result: Increased visibility and sales growth.

Goal: Expand brand presence across platforms.

What We Did: Extended marketing efforts to Google Ads, social media, influencer collaborations, and email campaigns.

Result: Enhanced brand recognition and customer reach.