kotton culture-socialmedia-customerprofile

Kotton Culture Customer Profile

May 2024

Docsico Services Used

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Social Media Marketing

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Digital Marketing

Challenges Faced by Kotton Culture:

Building a stronger digital presence for Kotton Culture across Instagram, Facebook, and paid advertising platforms.

Increasing brand awareness and audience engagement for its home-furnishing and bedding product range.

Driving measurable website traffic, link clicks, leads, and follower growth through performance-focused campaigns.

Managing multiple Meta campaigns while tracking reach, campaign results, budgets, and high-performing advertisements.

Combining social media advertising with Google Performance Max to increase website visits and customer actions.

How Docsico Help Kotton Culture :-

1) Social Media Reach, Engagement & Audience Growth +

The social media strategy focused on increasing brand visibility, audience reach, content interactions, website traffic, link clicks, and follower growth across Meta platforms.

During the reported period from 18 May 2024 to 18 October 2024, the Meta performance dashboard recorded 565.3K reach, 4.1K content interactions, 14.1K link clicks, 8.8K visits, and 700 follows.

The dashboard also recorded growth of 10.8K% in reach, 22.3K% in content interactions, 400.8% in link clicks, 3.6K% in visits, and 180K% in follows compared with the respective previous periods shown in the dashboard.

Facebook reach was 5.3K against a 12.2K goal, while Instagram reach was 13.9K against an 81.2K goal.

2)Paid Social Media Campaigns & Lead Generation +

Multiple Meta advertising campaigns were managed to generate link clicks, leads, reach, and customer actions. Campaign performance was monitored using delivery status, bidding strategy, budget, results, and reach.

The campaign dashboard recorded individual campaign results including 190 link clicks, 400 On-Facebook leads, 140 link clicks, and 150 link clicks.

The campaigns generated substantial audience exposure, with individual campaign reach figures of 24,500, 1,20,300, 98,600, and 76,200 respectively.

3) Google Ads & Performance Max Campaign +

Google Ads was used as a performance-focused channel through a Performance Max campaign to drive website traffic and measurable customer actions.

During the period 18 May 2024 to 18 October 2024, the Google Ads dashboard recorded 14.1K link clicks, representing a 400.8% increase, along with 8.8K website visits, representing a 3.6% increase.

The campaign recorded an Actual CPA of ₹320, compared with a Target CPA of ₹290, while the displayed campaign budget was ₹2,800/day.

Google Ads audience insights showed growing interest in premium bed sheets, duvet covers, and home linen. The asset groups included Fitted Bed Sheet Sets, Duvet Cover Sets, Pillow Covers, Printed Bedding, and Curtains, with the dashboard showing +400.8% link-click growth across these asset groups.