Kiara on Amazon Elevating Everyday Westernwear for Indian Women
Summary - What Docsico Did:
- Positioned Kiara as a go-to westernwear brand for modern Indian women.
- Optimized product catalog, storefront, and visuals to appeal to style + comfort seekers.
- Leveraged Amazon’s Prime/FBA for visibility & faster delivery.
- Improved listings, SEO, and customer trust via size guides & content.
- Ran promotions, seasonal drops, and performance marketing.
- Delivered noticeable improvements in orders, conversion, and product ratings.
1. Research & Understanding the Brand+
Goal: Learn about Kiara’s identity as a women’s westernwear brand and its target audience.
What We Did: Researched competitors, studied Amazon fashion trends, built customer profiles (urban Indian women seeking affordable westernwear), and reviewed existing catalog styles.
Result: Clear understanding of how to position Kiara as stylish yet accessible for everyday fashion.
2. Strategy & Amazon Planning+
Goal: Build a strong Amazon presence to increase reach and sales.
What We Did: Planned catalog categories (dresses, tops, co-ords, workwear), mapped price bands, and prioritized Prime/FBA fulfillment for faster delivery.
Result: A solid foundation that made execution faster and ensured maximum visibility.
3. Visual Identity & Brand Design+
Goal: Show Kiara as modern, chic, and trustworthy on Amazon.
What We Did: Designed A+ content, lifestyle imagery, motion try-ons, and created themed storefronts like Work to Weekend and Vacation Drop.
Result: A consistent and aspirational look that stood out in the Amazon fashion category.
4. Product Listings & SEO+
Goal: Make Kiara products easier to find on Amazon search.
What We Did: Optimized product titles, added bullet points with sizing details, improved descriptions, and upgraded images with model-fit shots.
Result: Higher search rankings and better clarity for customers.
5. Catalog & Fulfillment+
Goal: Improve reliability and customer trust.
What We Did: Shifted 90% of catalog to FBA with Prime badge, set up stock monitoring tools, and ensured accurate inventory updates.
Result: Faster deliveries, fewer cancellations, and stronger buyer confidence.
6. Promotions & Seasonal Campaigns+
Goal: Boost traffic and conversion during peak times.
What We Did: Ran Lightning Deals, festive discounts, and seasonal style drops aligned with fashion trends.
Result: Increased sales spikes during shopping festivals and consistent growth in off-season months.
7. Performance Monitoring & Optimization+
Goal: Ensure continuous improvement in sales and visibility.
What We Did: Tracked conversion rates, measured ad ROI, and tested catalog decisions based on search data.
Result: Smarter campaigns and better-performing product selections.
8. Growth & Expansion+
Goal: Plan future growth beyond India.
What We Did: Built a roadmap for international marketplaces (UAE, UK, US), created Amazon-exclusive collections, and prepared styling bundles to raise average order value.
Result: Kiara is ready to expand globally with a strong India base.
Outcome & Key Results
- Monthly Orders: Grew from ~800 to ~9,500+.
- Product Ratings: Improved from 3.7★ to 4.5★.
- Return Rate: Dropped from 16% to 8.2%.
- Prime-enabled Listings: Increased from 40% to 92%.
- Conversion Rate: Improved from 1.3% to 3.4%.
Key Wins
- FBA + Prime → More trust and faster delivery.
- A+ lifestyle content → Stronger brand perception.
- Seasonal trend drops → Boosted sales at the right times.
- Data-driven updates → Reduced returns, increased conversion.• Data-driven updates → Reduced returns, increased conversion.
