Jivanis – Elevating Everyday Fashion with Affordable, Stylish Collections
Summary - What Docsico Did:
- Helped Jivanis launch a strong presence on Ajio with curated product styling and premium visuals.
- Defined Jivanis as a brand offering modern ethnic wear that blends tradition with contemporary fashion.
- Optimized product listings with Ajio-friendly searches, visuals, and content.
- Built product collections tailored for Ajio shoppers (festival wear, daily ethnic, fusion wear).
- Implemented campaigns & promotions to drive traffic and conversion.
- Ensured smooth onboarding process: brand approval, product shoot, listing go-live.
1. Research & Understanding the Brand+
Goal: Understand Jivanis’s identity, values, and target customer on Ajio.
What We Did: Analyzed the ethnic wear market, Ajio’s customer behavior, competitors, and product preferences. Built personas: festival-shoppers, working women, gifting customers.
Result: Clear brand direction that balances tradition, comfort, and fashion.
2. Strategy & Catalog Planning+
Goal: Create a product mix that appeals to Ajio’s fashion-ethnic shoppers.
What We Did: Selected key categories: kurtis, fusion dresses, sets, seasonal festival wear. Decided pricing tiers and curated launch assortment.
Result: A catalog that matches customer expectations and Ajio’s platform standards.
3. Visual Identity & Creative Design+
Goal: Present Jivanis as both authentic and aspirational.
What We Did: Lifestyle & studio photoshoots with models in ethnic/fusion settings; designed banners and collection themes (e.g. “Festival Celebrations”, “Workday Ethnic”, “Fusion Edit”).
Result: Visuals that enhance brand appeal and build trust.
4. Listing Optimization & SEO +
Goal: Improve findability & conversion of products on Ajio.
What We Did: Wrote product titles & descriptions with keywords relevant to Ajio; added details like fabric, fit, embellishment; optimized images and tags.
Result: Higher search ranking on Ajio, more clicks on product pages.
5. Brand Approval & Onboarding +
Goal: Successfully onboard Jivanis onto Ajio platform.
What We Did: Processed brand registration, submitted necessary certifications, completed Ajio’s brand approval steps, configured product templates.
Result: Brand approved, catalog ready to launch.
6. Product Photoshoot & Asset Creation +
Goal: Create high-quality visual assets aligned with Ajio standards.
What We Did: Conducted photoshoots (studio + lifestyle), created product lookbooks, compiled images optimized for mobile and web.
Result: Assets ready that meet Ajio’s image quality and style guidelines.
7. Promotions & Campaign Activation+
Goal: Boost awareness and initial sales.
What We Did: Scheduled festive promotions; launched discounts; used Ajio’s promotional tools; collaborated with influencers; created seasonal campaigns.
Result: Increased traffic, higher conversion during campaigns.
8. Performance Monitoring & Continuous Improvement +
Goal: Keep refining based on real data.
What We Did: Tracked metrics like page views, conversion rate, returns; adjusted listings/images/fits; tested different promotions; resolved customer feedback issues.
Result: Better conversions, lower return rates, improved customer satisfaction.
9. Ongoing Support & Scale+
Goal: Ensure long-term success and scalability.
What We Did: Provided regular content refreshes (new festivals, seasons), updated product mix based on trends, maintained performance reports, supported expansion of styles.
Result: Sustained sales growth, stronger repeat customer base.
Outcome & Key Results
- Brand Visibility: Notable increase in Ajio searches & featured placements.
- Sales Growth: Lift in monthly orders following launch & promotional periods.
- Customer Feedback & Ratings: Improved reviews owing to image clarity & fabric quality.
- Return/Exchange Rate: Reduced returns with better product information and size guides.
- Repeat Purchases: Growth in customers returning for new collections.
