Maliao

September 2025 – November 2025
E-commerce (Myntra)
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Challenges Faced by Maliao:

  • Establishing a Strong Presence on Myntra: As a growing cosmetics brand, Maliao required a seamless seller onboarding process to establish a professional and credible presence on Myntra while meeting all marketplace requirements.
  • Showcasing Beauty Products Effectively: The brand needed well-structured product listings with accurate titles, detailed descriptions, ingredient information, shade details, usage instructions, and product specifications to effectively present its cosmetics collection and help customers make informed purchasing decisions.
  • Managing a Diverse Product Catalog: Organizing multiple makeup products with accurate shades, variants, product attributes, pricing, and inventory details was essential to maintain catalog consistency and deliver a smooth shopping experience.
  • Meeting Marketplace Standards: Maliao needed its product catalog to comply with Myntra's marketplace guidelines, ensuring faster approvals, improved product visibility, and a strong marketplace presence while maintaining the brand's premium image.
  • How Docsico Help Maliao to Grow:-

    1) Understanding Maliao Audience and Product Offerings:+

  • Docsico began by understanding Maliao's brand identity, diverse cosmetics portfolio, and target audience to develop a marketplace strategy that aligned with consumers seeking high-quality, affordable, and trend-driven beauty products.
  • We analyzed the brand's product range, including face makeup, eye makeup, lip products, and beauty essentials, to ensure accurate product categorization and an effective marketplace presentation.
  • Based on the product categories, we organized essential product attributes such as shades, finish, skin type compatibility, ingredients, product benefits, usage instructions, and other key specifications to maintain consistency and accuracy across the product catalog.
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    2) Crafting a Strategic Myntra Marketplace Plan+

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  • Docsico developed a structured marketplace strategy tailored to Maliao's business objectives, ensuring a seamless seller onboarding process and efficient marketplace account management.
  • We organized and maintained the product catalog with accurate categorization, complete product information, and marketplace-compliant listings to provide customers with a smooth and engaging shopping experience.
  • Throughout the six-month account management period, our team continuously monitored the seller account, maintained catalog quality, resolved marketplace-related issues, and ensured that listings remained accurate, updated, and aligned with Myntra's marketplace standards.
  • 3) Dedicated Account Management+

  • Docsico ensured that Maliao's product listings were presented with a clean, visually appealing, and marketplace-friendly layout that reflected the brand's modern cosmetics collection.
  • We focused on showcasing high-quality product images alongside well-structured titles, detailed descriptions, shade information, ingredient details, and complete product specifications, enabling customers to make informed purchasing decisions.
  • Throughout the six-month account management period, Docsico continuously maintained listing quality and presentation standards, ensuring a professional brand presence and an enhanced shopping experience across Myntra's desktop and mobile platforms.
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    4) Launch and Quality Assurance+

  • Before launching and throughout the six-month account management period, Docsico conducted comprehensive quality assurance checks to ensure Maliao's seller account and product catalog consistently met Myntra's marketplace standards.
  • We carefully reviewed product listings, titles, descriptions, images, shade variants, ingredients, product attributes, pricing, and category mappings to maintain catalog accuracy, consistency, and a professional marketplace presentation.
  • Through continuous quality checks and proactive account management over six months, Docsico ensured that Maliao maintained a marketplace-ready catalog, delivered a seamless shopping experience, and strengthened customer confidence while supporting the brand's long-term growth on Myntra.
  • Myntra Brand

    5)   Marketplace Integration and Seamless Shopping: +

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  • Complete Myntra Seller Onboarding: Docsico successfully managed the end-to-end seller onboarding process, ensuring Maliao's seller account was set up in accordance with Myntra's marketplace requirements for a smooth and hassle-free launch.
  • Dedicated Account Management (6 Months): Our team provided continuous account management for six months, regularly monitoring the seller account, maintaining catalog quality, resolving marketplace-related issues, and ensuring smooth day-to-day marketplace operations.
  • Catalog Maintenance & Marketplace Compliance: We continuously reviewed and updated product information, shade variants, ingredients, product attributes, pricing, and catalog structure to maintain accuracy, consistency, and compliance with Myntra's marketplace guidelines.
  • Outcome:

    645
    Units Sold
    ₹12.64L
    Revenue Generated
    7.04%
    Click-Through Rate
    14.20
    ROAS
    184 Days
    Timeline
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