Goal: Appeal to young riders, daily commuters, and urban enthusiasts seeking reliable protection without sacrificing style.

What We Did: Studied competitors, customer personas, and rider preferences; analyzed feedback on helmet comfort, design, and certifications.

Result: Clear roadmap to present both style and certified safety as core HashOne values.

Goal: Structure the website for easy product discovery and seamless purchase.

What We Did: Organized categories: Full-Face, Open-Face, Modular, Kids, Accessories; added filters for size, color, and certification; designed hero banners promoting safety and trending designs.

Result: Intuitive navigation and faster product discovery.

Goal: Reflect HashOne’s youthful, urban, and adventurous personality.

What We Did: Selected bold typography, high-contrast colors, lifestyle imagery of riders, and clear certification logos; created UI elements like badges, banners, and hover effects.

Result: Strong, consistent brand presence that conveys both fashion and safety.

Goal: Enable fast and confident shopping for helmet buyers.

What We Did: Developed product grids with quick-view options, color swatches, 360° views, and sizing guides; implemented smooth checkout and wishlist features.

Result: Improved user experience, higher engagement, and reduced cart abandonment.

Goal: Showcase helmet features, design, and real-world usage.

What We Did: Lifestyle and studio photoshoots highlighting venting, liners, Bluetooth-ready options, and in-motion riding; included infographic icons for technical features.

Result: Enhanced product presentation and aspirational appeal.

Goal: Increase visibility and organic traffic.

What We Did: Researched keywords: “ISI-certified helmets India,” “lightweight motorcycle helmet,” “stylish full-face helmets,” and optimized product titles, descriptions, meta tags, and alt texts.

Result: Improved search rankings, better-targeted organic traffic.

Goal: Provide premium, secure, and convenient online shopping.

What We Did: Added zoom, wishlist, size selection, gifting options, easy returns, and shipping tracking.

Result: Smooth checkout and increased customer confidence.

Goal: Ensure optimal performance across devices and browsers.

What We Did: Tested mobile responsiveness, desktop layouts, image optimization, and feature functionality; fixed bugs and performance issues.

Result: Flawless launch with fast load times and minimal errors.

Goal: Promote new launches and maintain user engagement.

What We Did: Updated the website with seasonal campaigns, “New Arrival” modules, festive editions, and user-generated content; supported social media and email campaigns.

Result: Increased engagement, repeat purchases, and sustained brand interest.