Goal:Understand Ghoyals’ identity as a baby & kids products brand.

What We Did:

• Analyzed competitors in the kids’ toy & essentials category.
• Studied customer buying behavior (focus on price sensitivity, reviews, and bundled deals).
• Defined personas: parents with toddlers, gift buyers, and bargain seekers.

Result: A clear framework to position Ghoyals as both affordable and reliable.

Goal:Build a scalable Amazon growth plan.

What We Did:

• Defined a funnel: awareness → product discovery → conversion → repeat purchase.
• Structured promotions around Mega Saver Deals and seasonal campaigns.
• Identified keywords and high-demand sub-categories to focus on.

Result: A structured roadmap to expand and strengthen Ghoyals’ Amazon presence.

Goal:Present Ghoyals as fun, safe, and value-driven.

What We Did:

• Designed playful, kid-friendly banners and infographics.
• Developed A+ content with lifestyle imagery, comparison charts, and FAQs.
• Crafted visuals highlighting trust factors: safety, durability, fast delivery.

Result: Stronger brand perception and better customer engagement.

Goal:Improve product discoverability and conversions.

What We Did:

• Optimized titles, descriptions, and bullet points with high-volume keywords.
• Enhanced listings with HD images, lifestyle shots, and infographics.
• Created an Amazon storefront showcasing Ghoyals’ product range and best deals.

Result: Improved ranking, higher click-through rate (CTR), and boosted conversions.

Goal:Drive organic sales through optimized content.

What We Did:

• Researched toy & baby care keywords.
• Implemented optimized backend keywords, meta data, and alt text for images.
• Added educational content around product safety, usage tips, and gift ideas.

Result: Higher organic discoverability and steady traffic growth.

Goal:Scale sales via targeted promotions.

What We Did:

• Ran Amazon PPC campaigns (sponsored products & brand ads).
• Executed festive sales, bundle promotions, and lightning deals.
• Deployed retargeting ads to capture drop-off customers.

Result: Increased RoAS, strong festive sales spike, and repeat customer growth.

Goal:Build credibility and customer confidence.

What We Did:

• Highlighted USPs like secure payments, quality tested products, fast delivery.
• Encouraged verified purchase reviews with follow-up.
• Added comparison charts to show Ghoyals’ value over competitors.

Result: Higher ratings, better review quality, and stronger trust factor.

Goal:Ensure maximum conversions and customer satisfaction.

What We Did:

• A/B tested product images, titles, and ad creatives.
• Monitored return/refund patterns and adjusted listings accordingly.
• Optimized pricing strategies with bundle packs.

Result: Improved conversion rates and reduced bounce rates.

Goal:Scale Ghoyals’ long-term presence on Amazon.

What We Did:

• Provided monthly performance reports.
• Suggested seasonal product pushes (e.g., festive toys, blankets in winter).
• Built customer retention funnels through remarketing & deals.

Result: Consistent growth, higher repeat purchase rates, and improved brand loyalty.