Goal:Learn about ForeverKids’ target audience and values.

What We Did:

• Studied competitors (Hopscotch, FirstCry, Max Kids).
• Built personas: new parents, gift buyers, and budget-conscious families.
• Reviewed global kidswear design inspirations for fun + comfort.

Result: A clear vision to create a trustworthy, stylish, and easy-to-use kidswear website.

Goal:Build a site structure parents can easily navigate.

What We Did:

• Designed sitemap with Home, Shop by Age, Boys, Girls, New Arrivals, Festive Wear, Offers, About, Contact.
• Prioritized mobile-first design since most parents shop on phones.
• Integrated product filters (age, size, price, occasion).

Result: A simple and intuitive roadmap, ensuring a smooth customer journey.

Goal:Present ForeverKids as playful, caring, and modern.

What We Did:

• Designed moodboards with bright, pastel colors and friendly fonts.
• Added kid-friendly illustrations & banners for storytelling.
• Balanced fun visuals with a premium, trustworthy design.

Result: A unique visual identity that resonates with both kids & parents.

Goal: Make product discovery and purchase simple & enjoyable.

What We Did:

• Designed homepage with hero banners, trending products, and seasonal offers.
• Created product grids highlighting best sellers and new arrivals.
• Built smooth checkout flow with guest checkout + multiple payment options.
• Added detailed size charts and care guides.

Result: Reduced drop-offs, improved time-on-site, and easier buying process.

Goal:Showcase kidswear in a way that builds trust & delight.

What We Did:

• Directed photoshoots with kids wearing products in lifestyle settings.
• Built product galleries with zoom, fabric close-ups, and 360° views.
• Prepared festive & seasonal banners for homepage and category pages.

Result: Engaging visuals that highlight comfort, fabric quality, and joyful expressions.

Goal: Make ForeverKids discoverable on Google.

What We Did:

• Researched keywords: “kidswear online India,” “affordable kids clothing,” “buy frocks online.”
• Optimized product descriptions with comfort, safety, and age-specific details.
• Added meta tags, alt texts, and structured blogs (“Choosing the Right Size for Kids,” “Festive Fashion for Kids”).

Result: Higher visibility, stronger organic traffic, and better product discovery.

Goal: Build a fast, scalable, and easy-to-manage e-commerce site.

What We Did:

• Customized Shopify theme with child-focused layouts.
• Integrated filters, quick-add-to-cart, and wishlist features.
• Set up secure payments (UPI, wallets, cards, COD).
• Added multi-device responsive design

Result: A fully functional, mobile-friendly store ready for growth.

Goal: Ensure the site performs well across all devices.

What We Did:

• Compressed images & optimized CSS/JS.
• Tested flows across mobile, tablet, and desktop.
• Fixed cart and checkout bugs before launch.

Result: Faster load times, smoother navigation, and higher conversion readiness.

Goal: Launch successfully and ensure continuous growth.

What We Did:

• Soft-launched with test orders to ensure reliability.
• Set up analytics for tracking sales and customer behavior.
• Provided 30/60/90-day support for fixes and improvements.

Result: Smooth launch, quick optimizations, and a strong foundation for scaling.

Goal: Build awareness and repeat sales.

What We Did:

• Ran social media campaigns targeting parents.
• Collaborated with mom influencers to showcase products.
• Set up email campaigns for new arrivals, festive offers, and size guides.

Result: A growing online community and higher repeat purchase rates.