Crockeri – Sophisticated Tableware for Everyday Luxury
Summary - What Docsico Did:
- Built a visually elegant website with mobile responsiveness and smooth navigation.
- Created a clean, trustworthy visual identity using soft pastels + rich product imagery.
- Implemented precise product categorization and filtering (by material, color, and price).
- Enhanced product pages with high-quality visuals, detailed descriptions, and zoom features.
- Integrated secure payment gateways & a seamless checkout process (including COD/prepaid options).
- Ensured website performs well on mobile and desktop across devices.
- Launched SEO strategies targeting design / tableware keywords to attract organic traffic.
- Delivered ongoing site updates (seasonal / festive banners, blog / UGC integrations) to keep it fresh and engaging.
1. Understanding Crockeri’s Brand & Audience+
Goal: Identify who values stylish, artisan tableware customers who host, appreciate design, care about aesthetics.
What We Did: Researched home décor trends; profile building for home enthusiasts, newlyweds, interior stylists; defined brand promise: “every meal elegant.”
Result: Clear understanding of tone, style, and what design lovers expect from Crockeri.
2. Strategic Website Planning+
Goal: Structure site so both casual browsers and intentional buyers find what they want effortlessly.
What We Did: Categorized products into Cups & Mugs, Pitchers & Bottles, Platters, etc.; set up filters for material, color, collections; featured banners for “Best Sellers” and “Shop by Category.”
Result: Users can quickly find preferred items, improving discovery and reducing confusion.
3. Visual Identity: Minimal Meets Artisan+
Goal: Craft an identity that feels refined, soft, stylish yet artisanal.
What We Did: Chose soft pastel tones, generous use of white-space, high-quality product/stylistic photography; typography and UI elements that feel delicate and premium.
Result: A brand aesthetic that communicates elegance, quality, and designer sensibility.
4. Elegant UX/UI for the Modern Shopper +
Goal: Make browsing inspiring and buying easy.
What We Did: Product grids with clear pricing & availability; quick-shop popups; zoom-able images; mobile-optimized exploration flows; navigation with dropdowns for categories.
Result: More time spent exploring, fewer friction points, better user engagement.
5. High-Quality Visuals Showcasing Design & Function +
Goal: Highlight craftsmanship, materials, and design detail to build trust.
What We Did: Styled photos of full table settings; close-ups of texture, finish; isolated product shots; “Shop the Look” banners bundling complementary pieces.
Result: Users get richer preview of product details, increasing confidence in purchase decisions.
6. SEO & Content Strategy +
Goal: Improve visibility for design sensibilities and tableware searches.
What We Did: Selected keywords like “luxury dinnerware online,” “modern ceramic mugs India,” “designer tableware gift sets”; optimized meta titles, descriptions, category pages; added blog or inspiration content.
Result: Better organic traffic from customers searching for style + home décor tableware.
7. E-Commerce & Checkout Experience+
Goal: Provide a trustworthy, seamless purchase process.
What We Did: Wishlist & quick-add features; variant selectors (color, material); coupon code capability; secure payment methods; visible trust signals (shipping info, returns, FAQs).
Result: Reduced cart abandonment and increased conversion rate.
8. Pre-Launch Testing & Device Optimization +
Goal: Make sure the site is fast, responsive, and works across devices/browsers.
What We Did: Cross-browser & device tests; optimized image sizes; responsive layouts; checked product carousels, text blocks, contact forms.
Result: Launch without major glitches; smooth performance for users.
9. Ongoing Visual & Product Refreshes + Brand Marketing+
Goal: Keep the brand and site fresh, maintain momentum.
What We Did: Seasonal banners (e.g. festive dining, gifting); blog & testimonial integration; user-generated content (UGC); updates to stock and lookbooks; email flows & social media to announce new drops.
Result: Repeat visits, stronger brand perception, higher engagement.
Outcome & Key Results
- Crockeri’s website is now seen as a premium, easy-to-shop destination for design-conscious tableware.
- Elevated Average Order Value (via “Shop the Look” bundles).
- Lower bounce rates due to improved UX and visual design.
- Repeat visits from customers who are inspired by the lifestyle / aesthetic content.
- Stronger brand perception because of design consistency and premium execution
