Beaatho – India’s Choice in Ergonomic Office Seating
1. Understanding Beaatho’s Audience and Market Position+
Docsico partnered with Beaatho to understand its core mission: delivering affordable, ergonomic office and gaming chairs to Indian households and businesses. Their audience includes remote professionals, students, and B2B clients seeking durable, well designed seating that supports long hours of work. This clear focus informed a purpose driven website experience tailored to comfort, quality, and ease of purchase.
2. Crafting a Strategic Website Plan+
Docsico developed a website rollout plan centered on conversion and clarity:
- Structuring intuitive categories: Study, Boss, Executive, Gaming, Bulk
- Highlighting Best Sellers, Amazon/Flipkart reviews, and top deals
- Offering service-exclusive calls-to-action: Track Orders, Assembly Videos, Warranty Registration
- Prioritizing mobile-first layouts and fast-loading product grids
This roadmap ensured users could easily find chairs that matched need, budget, and design preference.
3. Building a Trust-Focused Brand Identity+
Beaatho’s site design balances modern professionalism with product-centric clarity. Using neutral backgrounds that let vibrant product visuals shine, clear icons, and structured blocks (e.g. “Comfort Champions,” “Pocket Friendly Basics”), the site projects quality, reliability, and honest value.
4. UX/UI Optimized for Fast Choice+
To cater to productivity focused buyers, Docsico designed:
- Quick view product hover previews showing price and color options
- Prominent badges for 3 Year Warranty, Deal of the Day, and Made in India
- Filters by type, warranty, price, and finish plus “Add to Cart” access directly from grids
- Comprehensive product pages featuring specs, 360° imagery, assembly guides, and trust signals
Every step reduces friction, aiding decision-making for fast-moving users.
5. Visuals that Highlight Comfort & Build+
Docsico curated a visual strategy that emphasizes chair ergonomics and fit-for-work:
- High-resolution images highlighting mesh, padding, and lumbar support
- Office and home lifestyle shots demonstrate real-world usage
- Assembly visuals and spare-parts icons build trust and DIY credibility
- Bold hero banners showcasing bestselling categories like “Verona,” “Oxford,” and “Amaze”
6. SEO & Content Strategy for Furniture Searchers+
Docsico optimized site content for major search terms such as “ergonomic office chair India,” “mesh executive chair,” and “flat pack study chair.” Meta descriptions, header tags, alt-text, and filter labels are aligned to ranking queries, driving traffic from searchers looking to buy now.
7. E Commerce System with After Sales Emphasis+
Beaatho’s platform caters to choice and support:
- Integration with UPI, wallets, cards, COD
- Distinct DIY vs. Installation offerings
- 3 year warranty registration through the site
- Post-purchase support features: Track Order, Assembly Video, Book Technician Service
- Customer reviews syndicating 50k+ Amazon, 10k+ Flipkart, 1k+ Pepperfry ratings
This full funnel support builds loyalty and reduces friction.
8. QA & Launch Performance+
Prior to launch, Docsico validated:
- Mobile load time and responsiveness
- Checkout clarity between DIY and expert setup flows
- Image optimization for fast browsing
- Functionality of support tools and review displays
The result: a polished, high-speed experience ready for scale.
9. Ongoing Support & Product Updates+
Docsico continues to support Beaatho with:
- Banners for seasonal discounts and flash deals
- Refreshes of “Best Sellers” sections to promote new chairs
- Assembly guides and video tutorials added to product descriptions
- Monthly review snapshots: “What Our Clients Say” with real quotes from users
10. Marketing Strategy: Education + Social Proof+
To boost reach and trust, Docsico helped plan:
- YouTube reviews (e.g., “Beaatho Amaze Office Chair Review”, 6.5K views)
- Instagram/Facebook content featuring new launches and warranty assurances
- Flipkart & Amazon storefront integration displaying verified ratings
- Email campaigns centered around assembly ease, ergonomic education, and registered warranties
- Influencer/product comparison videos like “Verona vs. Cellbell” unboxing
Outcome
Docsico transformed Beaatho’s digital storefront into a trusted, conversion-ready destination for ergonomic seating. The site now champions user comfort, assurance, and quick purchasing all backed by strong product narratives and support systems.
Results
✅ Increased Time on Site & Engagement
Friction-free UX, rich visuals, and trust markers have improved session duration and page views.
✅ Higher Sales Conversion Rates
With clear warranties, easy assembly guides, and installation options, users are more confident at checkout.
✅ Lower Support Costs & Better Retention
Self-help tools, instructional videos, and registration flows have reduced service tickets and built repeat buyers.