Ayurjeet on Its Ayurvedic Wellness Mission: Redefining Natural Personal Care

Summary - What Docsico Did:
- Built Ayurjeet’s digital presence on Amazon India.
- Positioned the brand as a trusted Ayurvedic, chemical-free personal care solution provider.
- Optimized product listings with SEO and strong brand storytelling.
- Designed creative A+ content and enhanced storefront experience.
- Ran performance marketing campaigns to drive sales.
- Achieved stronger discoverability, higher conversions, and deeper customer trust.
1.Research & Understanding the Brand+
Goal:Understand Ayurjeet’s vision of blending Ayurveda with modern personal care.
What We Did:
- Studied competitors in the Ayurvedic shampoo, hair color, and oil categories.
- Analyzed customer reviews to identify pain points (chemical products, ineffective results).
- Built personas: health-conscious adults, families seeking natural care, and price-sensitive shoppers.
Result: A clear roadmap to highlight Ayurvedic purity + modern convenience as Ayurjeet’s USP.
2.Strategy & Planning+
Goal:Create a growth plan around Ayurvedic authenticity and affordability.
What We Did:
- Defined a customer funnel: awareness → trust → trial → repeat purchase.
- Focused on best sellers like herbal shampoo and slimming oil as entry products.
- Planned bundles and “Hot Deal” promotions to increase cart value.
Result: Planned bundles and “Hot Deal” promotions to increase cart value.
3.Visual Identity & Creative Design+
Goal:Present Ayurjeet as natural, authentic, and trustworthy.
What We Did:
- Designed clean, ingredient-led A+ content with Ayurvedic herbs and natural textures.
- Created lifestyle imagery showing real people using the products.
- Developed comparison charts showing “Chemical-Free vs. Others.”
Result: A premium and authentic look that communicated purity and trust.
4.Amazon Storefront & Listings Optimization +
Goal:Improve product discoverability and conversions.
What We Did:
- Optimized titles, bullet points, and backend keywords with Ayurvedic & herbal terms.
- Enhanced listings with infographics, usage steps, and safety claims.
- Built a branded storefront highlighting key ranges and best deals.
Result: Higher CTR, better conversion rates, and improved rankings.
5.SEO & Content Marketing +
Goal:Drive organic visibility beyond ads.
What We Did:
- Researched Ayurvedic product keywords (herbal shampoo, Ayurvedic oil, natural hair color).
- Published informative content: “Why Ayurvedic Hair Care Works” and “Chemical-Free Alternatives.”
- Optimized product descriptions, meta tags, and alt texts.
Result: Steady increase in organic sales and better long-tail keyword ranking.
6.Performance Marketing & Campaigns +
Goal:Scale sales and brand awareness.
What We Did:
- Ran Amazon PPC ads for best sellers and seasonal deals.
- Executed festive promotions and bundled offers.
- Used retargeting campaigns to bring back cart-abandoners.
Result: Increased RoAS, strong festive season sales, and improved repeat purchases.
7.Customer Education & Dentist Endorsements+
Goal:Establish Ayurjeet as a credible Ayurvedic brand.
What We Did:
- Highlighted “100% Herbal, No Chemicals, Ayurvedic Formula” in creatives.
- Showcased customer testimonials and product results.
- Added doctor-backed and Ayurveda-inspired content to listings.
Result: Increased trust, higher review scores, and stronger brand authority.
8.Performance & Testing+
Goal:Ensure better conversions and satisfaction.
What We Did:
- A/B tested product images and ad creatives.
- Monitored reviews and improved listings based on feedback.
- Optimized pricing and added bundle packs.
Result: Reduced bounce rate, improved star ratings, and higher sales velocity.
9.Growth & Ongoing Support+
Goal:Scale Ayurjeet for long-term success.
What We Did:
- Provided detailed monthly reporting and insights.
- Recommended new product launches in trending herbal categories
- Built customer retention strategies with remarketing and repeat purchase offers.
Result: Sustained sales growth and stronger customer loyalty.
Outcome & Key Results
- Amazon Growth: Increased organic rankings, conversions, and visibility.
- Brand Trust: Ayurvedic positioning with testimonials built strong credibility.
- Sales Boost: Seasonal promotions and deals improved conversions significantly.
- Customer Loyalty: Repeat purchases grew with bundled offers & remarketing.
- Market Presence: Ghoyals positioned itself as a trusted, affordable kids’ essentials brand.