Ayurjeet on Its Ayurvedic Wellness Mission: Redefining Natural Personal Care

Ayurjeet

Summary - What Docsico Did:

  • Built Ayurjeet’s digital presence on Amazon India.
  • Positioned the brand as a trusted Ayurvedic, chemical-free personal care solution provider.
  • Optimized product listings with SEO and strong brand storytelling.
  • Designed creative A+ content and enhanced storefront experience.
  • Ran performance marketing campaigns to drive sales.
  • Achieved stronger discoverability, higher conversions, and deeper customer trust.

1.Research & Understanding the Brand+

Goal:Understand Ayurjeet’s vision of blending Ayurveda with modern personal care.

What We Did:

  • Studied competitors in the Ayurvedic shampoo, hair color, and oil categories.
  • Analyzed customer reviews to identify pain points (chemical products, ineffective results).
  • Built personas: health-conscious adults, families seeking natural care, and price-sensitive shoppers.

Result: A clear roadmap to highlight Ayurvedic purity + modern convenience as Ayurjeet’s USP.

Otabu

2.Strategy & Planning+

Great_Customer_Service

Goal:Create a growth plan around Ayurvedic authenticity and affordability.

What We Did:

  • Defined a customer funnel: awareness → trust → trial → repeat purchase.
  • Focused on best sellers like herbal shampoo and slimming oil as entry products.
  • Planned bundles and “Hot Deal” promotions to increase cart value.

Result: Planned bundles and “Hot Deal” promotions to increase cart value.

3.Visual Identity & Creative Design+

Goal:Present Ayurjeet as natural, authentic, and trustworthy.

What We Did:

  • Designed clean, ingredient-led A+ content with Ayurvedic herbs and natural textures.
  • Created lifestyle imagery showing real people using the products.
  • Developed comparison charts showing “Chemical-Free vs. Others.”

Result: A premium and authentic look that communicated purity and trust.

Trademark

4.Amazon Storefront & Listings Optimization +

PPT Approval

Goal:Improve product discoverability and conversions.

What We Did:

  • Optimized titles, bullet points, and backend keywords with Ayurvedic & herbal terms.
  • Enhanced listings with infographics, usage steps, and safety claims.
  • Built a branded storefront highlighting key ranges and best deals.

Result: Higher CTR, better conversion rates, and improved rankings.

5.SEO & Content Marketing +

Goal:Drive organic visibility beyond ads.

What We Did:

  • Researched Ayurvedic product keywords (herbal shampoo, Ayurvedic oil, natural hair color).
  • Published informative content: “Why Ayurvedic Hair Care Works” and “Chemical-Free Alternatives.”
  • Optimized product descriptions, meta tags, and alt texts.

Result: Steady increase in organic sales and better long-tail keyword ranking.

PPT Approval

6.Performance Marketing & Campaigns +

PPT Approval

Goal:Scale sales and brand awareness.

What We Did:

  • Ran Amazon PPC ads for best sellers and seasonal deals.
  • Executed festive promotions and bundled offers.
  • Used retargeting campaigns to bring back cart-abandoners.

Result: Increased RoAS, strong festive season sales, and improved repeat purchases.

7.Customer Education & Dentist Endorsements+

Nykaa

Goal:Establish Ayurjeet as a credible Ayurvedic brand.

What We Did:

  • Highlighted “100% Herbal, No Chemicals, Ayurvedic Formula” in creatives.
  • Showcased customer testimonials and product results.
  • Added doctor-backed and Ayurveda-inspired content to listings.

Result: Increased trust, higher review scores, and stronger brand authority.

8.Performance & Testing+

Goal:Ensure better conversions and satisfaction.

What We Did:

  • A/B tested product images and ad creatives.
  • Monitored reviews and improved listings based on feedback.
  • Optimized pricing and added bundle packs.

Result: Reduced bounce rate, improved star ratings, and higher sales velocity.

9.Growth & Ongoing Support+

Goal:Scale Ayurjeet for long-term success.

What We Did:

  • Provided detailed monthly reporting and insights.
  • Recommended new product launches in trending herbal categories
  • Built customer retention strategies with remarketing and repeat purchase offers.

Result: Sustained sales growth and stronger customer loyalty.

Outcome & Key Results

  • Amazon Growth: Increased organic rankings, conversions, and visibility.
  • Brand Trust: Ayurvedic positioning with testimonials built strong credibility.
  • Sales Boost: Seasonal promotions and deals improved conversions significantly.
  • Customer Loyalty: Repeat purchases grew with bundled offers & remarketing.
  • Market Presence: Ghoyals positioned itself as a trusted, affordable kids’ essentials brand.