Mallade

3 March 2025 – 31 May 2025
E-commerce (Myntra)
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Challenges Faced by Mallade:

  • Establishing a Strong Presence on Myntra: As a skincare and beauty brand, Mallade required a seamless seller onboarding process and efficient account management to establish a professional and credible presence on Myntra.
  • Maintaining an Optimized Fashion Catalog: The brand needed well-structured product listings with accurate titles, ingredient details, usage instructions, benefits, and product specifications to effectively showcase its skincare range and build customer confidence.
  • Managing Daily Marketplace Operations: Continuous monitoring of product information, pricing, attributes, and catalog quality was essential to ensure consistency, compliance, and a seamless shopping experience.
  • Driving Sustainable Marketplace Growth: Mallade required ongoing account management to maintain marketplace standards, improve product visibility, and strengthen its position in the competitive online beauty and skincare segment.

How Docsico Help Mallade to Grow:-

1) Understanding Mallade Audience and Product Offerings:+

  • Docsico began by understanding Mallade' brand identity, women's fashion collection, and target audience to develop a marketplace strategy that aligned with customers seeking stylish, trendy, and affordable apparel.
  • We analyzed the brand's product portfolio, including dresses, tops, ethnic wear, and casual fashion, to ensure accurate product categorization and effective marketplace presentation.
  • Based on the product categories, we organized essential product attributes such as fabric, fit, pattern, sleeve type, neckline, size details, color, and wash care instructions, ensuring consistency and accuracy across the product catalog.
  • This strategic approach enabled Mallade to present its fashion collection professionally on Myntra, improving product discoverability, strengthening customer trust, and enhancing its marketplace presence.
  • Otabu

    2) Crafting a Strategic Myntra Marketplace Plan+

    Great_Customer_Service

  • Docsico developed a structured marketplace strategy tailored to Mallade' business objectives, ensuring a smooth seller onboarding process and efficient marketplace account management.
  • We organized and maintained the product catalog with accurate categorization, complete product information, and marketplace-compliant listings to provide customers with a seamless shopping experience.
  • Throughout the six-month account management period, our team continuously monitored the seller account, maintained catalog quality, resolved marketplace-related issues, and ensured that listings remained accurate, updated, and aligned with Myntra's marketplace standards.
  • This strategic approach helped Mallade strengthen its marketplace presence, maintain a professional brand image, and create a strong foundation for sustained customer engagement and long-term growth on Myntra.
  • 3) Dedicated Account Management+

  • Docsico ensured that Mallade' product listings were presented with a clean, elegant, and marketplace-friendly layout that reflected the brand's contemporary women's fashion collection.
  • We focused on showcasing high-quality product images alongside well-structured titles, detailed descriptions, fabric information, size guides, and complete product specifications, enabling customers to make informed purchasing decisions.
  • Throughout the six-month account management period, Docsico continuously maintained listing quality and presentation standards, ensuring a professional brand presence and an enhanced shopping experience across Myntra's desktop and mobile platforms.
  • Trademark

    4) Myntra Listing Optimization +

    PPT Approval

  • Docsico continuously optimized Mallade' product listings to ensure they met Myntra's marketplace standards while maintaining accuracy, consistency, and a professional brand presentation.
  • We regularly reviewed product titles, descriptions, images, fabric details, size information, product attributes, specifications, and category mappings to keep the catalog updated and marketplace-ready.
  • During the six-month account management period, our team monitored listing performance, resolved catalog-related issues, and maintained accurate product information to ensure uninterrupted product visibility.
  • 5) Launch and Quality Assurance+

  • Before launching and throughout the six-month account management period, Docsico conducted comprehensive quality assurance checks to ensure Mallade' seller account and product catalog consistently met Myntra's marketplace standards.
  • We carefully reviewed product listings, titles, descriptions, images, size charts, fabric details, product attributes, pricing, and category mappings to maintain catalog accuracy, consistency, and a professional marketplace presentation.
  • Regular account monitoring helped identify and resolve listing-related issues promptly, ensuring uninterrupted product visibility, smooth marketplace operations, and compliance with Myntra's guidelines.
  • Myntra Brand

    6)  Organizing a Professional Photoshoot with Models: +

    Photoshoot

  • Complete Myntra Seller Onboarding: Docsico successfully managed the end-to-end seller onboarding process, ensuring Mallade' seller account was set up in accordance with Myntra's marketplace requirements for a smooth and hassle-free launch.
  • Dedicated Account Management (6 Months): Our team provided continuous account management for six months, regularly monitoring the seller account, maintaining catalog quality, resolving marketplace-related issues, and ensuring smooth day-to-day marketplace operations.
  • Catalog Maintenance & Marketplace Compliance: We continuously reviewed and updated product information, product attributes, pricing, size details, and catalog structure to maintain accuracy, consistency, and compliance with Myntra's marketplace guidelines.
  • Outcome:

    1367
    Units Sold
    ₹28.67L
    Revenue Generated
    7.32%
    Click-Through Rate
    8.30
    ROAS
    90 Days
    Timeline
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