Surat, located in Gujarat, is one of India’s fastest-growing cities and a recognized industrial and commercial center.

Key Facts About Surat:

• 🌐 Population: Over 7 million (2024)
• 🧵 Textile Industry: Supplies 90% of India’s synthetic fabric
• 💎 Diamond Industry: Polishes over 90% of the world's diamonds
• 💰 GDP Growth: Consistently among the top 10 richest cities in India
• 🛒 E-commerce Ready: Increasing digital literacy and logistics support

Surat’s deep-rooted business ecosystem, especially in textiles, garments, fashion accessories, and handcrafted items, makes it an ideal city for sellers targeting platforms like Myntra.

India is in the golden age of e-commerce, driven by mobile penetration, digital payments, and government support.

📊 Indian E-commerce Statistics (2024):

• 🛒 Market Size: Projected to reach USD 200 billion by 2026
• 📈 Growth Rate: CAGR of 27%
• 👩💻 Online Shoppers: Over 220 million active users
• 📦 Fashion Category: One of the most purchased categories

With this booming market, Surat’s manufacturers and wholesalers can leverage platforms like Myntra to scale nationally without opening physical outlets.

Myntra is one of India’s largest online fashion and lifestyle platforms, owned by Flipkart (a Walmart subsidiary).

🧢 Myntra at a Glance:

• 🛒 80+ million monthly active users
• 🧥 Specializes in fashion, lifestyle, and accessories
• 🛍️ Home to 5,000+ Indian and international brands
• 🚚 Nationwide logistics and warehousing support

Unlike marketplaces like Amazon or Flipkart that offer diverse product categories, Myntra is niche-focused on fashion and lifestyle—giving better visibility to sellers in these segments.

Selling on Myntra offers more than just a platform it offers branding, reach, and business transformation.

Key Benefits of Selling on Myntra:

• 👗 High-Intent Buyers: Users visit Myntra specifically for fashion
• 📈 Brand Visibility: Stand alongside major national & international brands
• 🏆 Myntra Accelerator Program: For high-performing sellers
• 📊 Sales Analytics: Real-time dashboards for performance tracking
• 🔒 Secure Payments: Regular payouts with detailed reconciliation

Here’s the full list of documents required for successful onboarding. ✅

Mandatory Documents:

• 1. 🆔 PAN Card (in the name of business/individual)
• 2. 📛 GST Certificate
• 3. 🏢 Company Registration Proof
  • Sole Proprietorship: Shop Act License or MSME Certificate
  • Partnership: Partnership Deed
  • Pvt. Ltd./LLP: Certificate of Incorporation
• 4. 📬 Address Proof (Utility bill/rent agreement)
• 5. 🏦 Cancelled Cheque or Bank Passbook Copy
• 6. 🔐 Authorized Signatory ID Proof (Aadhar/Passport/Voter ID)
• 7. 📦 Product List with Categories
• 8. 📸 Sample Product Images (White Background)
• 9. 📋 Trademark Certificate (for branded products)
• 10. 📝 Letter of Authorization (if brand owner is different)

📌 Note: Incomplete documents or mismatch in details can delay your onboarding.

Docsico provides complete assistance for a smooth onboarding. Here's a step-by-step breakdown:

Step-by-Step Onboarding Flow:

• 1. 📝 Application Form Submission
• Initiated via Docsico or Myntra Partner Portal
• 2. 📂 Document Verification
• Legal and business documents are reviewed
• 3. 🛍️ Category Approval
• Category team evaluates your products and brand
• 4. 🎯 Brand Review
• Logo, brand identity, and image quality checked
• 5. 📸 Photoshoot & Image Guidelines
• Myntra has strict visual standards; we handle the shoot professionally
• 6. 💻 Product Listing Creation
• Includes titles, bullet points, SEO keywords, and pricing
• 7. 🏪 Seller Panel Training
• Learn how to manage orders, returns, and inventory
• 8. ✅ Final Go-Live
• Products go live on Myntra’s app and website

Many sellers face rejection due to missing compliance or poor presentation. Here’s what to ensure:

✅ Best Practices:

• 🔍 Ensure Brand Authenticity: Trademark is a big plus
• 📸 Invest in High-Quality Photography: White background, studio lighting
• 🧾 Stay GST Compliant: Required for invoicing and shipping
• 🧵 Curate Trendy Products: Myntra prefers fast-moving fashion goods
• 🗂️ Maintain Uniform Documentation: Avoid mismatch in PAN, GST, etc.
• 💼 Choose the Right Business Category
• ⏰ Respond Quickly to Queries: Delays may halt onboarding

To sell on Myntra, you must have:

• A legally registered business (Proprietorship, Partnership, LLP, or Pvt. Ltd.)
• A valid GST number
• Products that fall within Myntra’s accepted categories (fashion, footwear, accessories, etc.)
• Professional product images that meet Myntra’s style guidelines Docsico can assist with all formalities and compliance checks to ensure eligibility.

Myntra is a curated fashion and lifestyle marketplace. Accepted categories include:

• Men's, Women's, and Kids' Apparel
• Footwear (sports, casual, ethnic)
• Fashion Accessories (bags, belts, wallets, jewelry)
• Ethnic Wear
• Lingerie & Innerwear
• Beauty & Grooming Products

Note: Myntra does not allow unrelated categories like electronics, kitchenware, or groceries.

Yes, GST registration is mandatory. Myntra requires all sellers to upload valid GST certificates during onboarding, as it's needed for:

• Generating tax invoices
• Complying with government norms
• Managing returns and reconciliations Docsico can help you register for GST if you don’t have it yet.

A trademark is not compulsory for all sellers, but it is highly recommended if:

• You're selling under your own brand
• You want long-term protection and exclusivity
• You wish to participate in Myntra’s brand registry

Selling branded products (your own or authorized third-party brands) requires a trademark or brand authorization letter.

Myntra follows strict quality standards. Key guidelines include:

• White background product images (minimum 1000x1500px)
• Both studio shots and model shots for better conversion
• Clear, high-resolution images showing all angles
• No watermarks, logos, or filters Docsico offers a professional Myntra-compliant photoshoot service to ensure your catalog is approved.

Yes, you can use a rented space or co-working office, but you must submit:

• A valid rental agreement
• An electricity bill or utility bill in the name of the landlord/owner Make sure the address on your GST and business documents match.

Yes. Once your account is approved, Myntra will provide access to the Myntra Partner Panel, where you can:

• List and manage your products
• Track orders, returns, and payments
• Run promotions and view analytics