Ideal for visually-oriented content targeting a largely female audience.

Userbase consists of 68% women.

Effective for increasing clientele in this demographic.

Best suited for inviting, shareable photos linked to how-tos and explainer videos.

Suitable for short and concise messaging.

Limited to 140 characters per post.

Best for frequent posting and interaction through replies and direct messages.

Offers the greatest reach among social media networks, with one billion users worldwide.

Effective for reaching a consumer audience.

Communication with consumers can be challenging due to the site's algorithm.

Targeted towards Millennials and younger audiences.

About half of all users are between 18 and 34 years old.

Photo and video-based platform with a focus on pop culture.

Ideal for brands with visually appealing products.

Useful for local businesses looking to improve visibility.

Incorporated deeply into Google search, particularly for local and mobile searches.

Suited for B2B marketing and networking.

Has a mature audience, with 79% of users over the age of 35.

Effective for industry networking and content marketing through LinkedIn Publishing.