Myntra Seller Guide: How to Increase Visibility and Sales on Myntra
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Myntra is India’s leading online fashion and lifestyle marketplace, making it an ideal platform for sellers looking to scale their businesses. However, competition is tough, and simply listing your products is not enough you need a strategic approach to stand out.
This guide will walk you through the complete Myntra seller journey, from onboarding and listing optimization to marketing strategies and increasing conversions.
Myntra Seller Guide
Step 1: How to Become a Seller on Myntra+
To start selling on Myntra, you need to complete the seller onboarding process and meet Myntra’s quality and compliance standards.
📄 Documents Required for Myntra Seller Registration
- ✅ GST Registration Certificate (Mandatory)
- ✅ PAN Card (Company or individual)
- ✅ Bank Account Details (for payments)
- ✅ Trademark Certificate (Recommended for brand protection)
- ✅ Business Address Proof (Utility bill, rent agreement, etc.)
- ✅ Myntra Seller Agreement (Signed digitally during onboarding)
🛍 Myntra Seller Onboarding Process
- 1️⃣ Sign up on the Myntra Partner Portal: Visit Myntra’s seller registration page and create an account.
- 2️⃣ Submit all necessary business documents: Upload GST details, bank information, and address proof.
- 3️⃣ Brand & product approval process: Myntra checks if your products meet their quality standards.
- 4️⃣ Sign the Myntra seller agreement: This confirms your compliance with Myntra’s policies.
- 5️⃣ Start listing your products: Once approved, you can upload product listings and begin selling.
⏳ Time Required: Myntra’s onboarding process typically takes 7-14 days, depending on document verification and product approvals.
📈 Step 2: Optimize Your Myntra Product Listings for Maximum Visibility+
Myntra follows a search algorithm that ranks products based on relevance, performance, and customer engagement. To increase your visibility and sales, your listings must be optimized.
🔍 Myntra SEO & Ranking Factors
- ✔ Use Relevant Keywords: Add trending and highly searched keywords in your product titles & descriptions.
- ✔ High-Quality Product Images: Use at least 4-5 high-resolution images per product.
- ✔ Detailed Descriptions: Clearly explain material, features, and benefits.
- ✔ Competitive Pricing: Your product should be priced in line with the market.
- ✔ Stock Availability: Ensure your inventory is updated regularly to avoid losing rankings.
- ✔ Good Customer Reviews: Products with higher ratings and positive reviews rank better.
📌 Pro Tip: Use Myntra Insights to analyze trending products and optimize your listing strategy.
🔥 Step 3: How to Increase Sales on Myntra+
📢 1. Leverage Myntra Marketing & Advertising Services
Myntra provides several paid advertising solutions to boost sales:
- ✅ Myntra Ads (M-Ads): Boosts product visibility with sponsored placements.
- ✅ Myntra Deals & Discounts: Attracts more buyers through price reductions.
- ✅ Participation in Myntra’s Seasonal Sales (EORS, Diwali Sale, etc.)
💡 Did You Know? Products advertised using Myntra Ads get 50-70% more clicks and conversions than regular listings.
⭐ 2. Improve Customer Ratings & Reviews
Customer feedback directly impacts rankings and conversions. Improve your ratings by:
- ✔ Ensuring fast delivery: Myntra prioritizes fast-moving sellers.
- ✔ Providing high-quality products: Avoid defects and low-quality items.
- ✔ Engaging with customers: Promptly respond to customer queries & issues.
📌 Tip: Offer post-purchase support to encourage positive reviews.
🚀 3. Get the Myntra Assured (MA) Tag
Myntra Assured products sell better and get higher visibility. To qualify, you must:
- ✔ Have a return rate below 20%
- ✔ Ensure fast shipping
- ✔ Maintain high product quality
⏳ Time Required: It takes 30-60 days to become Myntra Assured if all criteria are met.
📦 4. Use Myntra’s Fulfillment Services
Myntra offers in-house fulfillment, meaning they handle warehousing and delivery for sellers. Benefits include:
- ✔ Faster delivery
- ✔ Lower return rates
- ✔ Higher ranking in search results
📌 Tip: Myntra prioritizes warehouse-fulfilled products in promotional sales events.
💰 5. Competitive Pricing & Discounts
Offer discounts to stay ahead of competitors. Strategies include:
- ✔ Volume Discounts: Encourage bulk purchases.
- ✔ Limited-Time Offers: Increase urgency.
- ✔ Flash Sales Participation: Join Myntra’s flash sale events.

FAQ: Myntra Selling & Growth Strategies
1️⃣ How much commission does Myntra charge?+
Myntra charges 4%-25% commission, depending on product category and seller type.
2️⃣ How do I improve my product ranking?+
✔ Use optimized keywords
✔ Maintain high customer ratings
✔ Offer competitive pricing
✔ Keep stock availability
3️⃣ How do I advertise on Myntra?+
You can run Myntra Ads through the Myntra Partner Portal.
4️⃣ What is Myntra Assured, and why is it important?+
Myntra Assured (MA) is a certification for high-quality products that receive better visibility and faster shipping.
5️⃣ Is a trademark mandatory for selling on Myntra?+
No, but it is highly recommended to prevent unauthorized selling of your brand.
6️⃣ How often does Myntra pay sellers?+
Myntra follows a 7-15 day payment cycle based on seller category.
7️⃣ What happens if my return rate is high?+
Your products may get delisted or face reduced visibility in search results.
8️⃣ Can small businesses sell on Myntra?+
Yes, but they must meet Myntra’s quality and inventory standards.
9️⃣ Does Myntra allow refurbished products?+
No, only new and original products are allowed.
🔟 How do I track my Myntra sales performance?+
Use the Myntra Partner Portal analytics dashboard.
1️⃣1️⃣ Can I use my own courier for order fulfillment?+
No, Myntra handles all logistics and shipping.
1️⃣2️⃣ How do I qualify for Myntra’s End of Reason Sale (EORS)?+
You must opt-in via the Partner Portal and offer attractive discounts.
1️⃣3️⃣ Can I sell without GST on Myntra?+
No, GST registration is mandatory for all Myntra sellers.
1️⃣4️⃣ How do I reduce return rates?+
✔ Provide accurate product descriptions
✔ Use high-quality images
✔ Ensure proper packaging
1️⃣5️⃣ How do I contact Myntra Seller Support?+
You can contact support via the Myntra Partner Portal or official seller email.
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Looking to expand your eCommerce business? Learn about Myntra Seller Account Management