On-Page SEO refers to optimizations within your website that help search engines understand your content and improve rankings.

Key Factors of On-Page SEO:

• 📌 Keyword Optimization: Placing relevant keywords naturally in titles, meta descriptions, and content.
• 📌 High-Quality Content: Creating valuable, informative, and engaging content (long-form blogs perform 77% better in search results).
• 📌 Meta Tags Optimization: Writing compelling title tags (under 60 characters) and meta descriptions (under 160 characters).
• 📌 Internal Linking: Connecting relevant pages within your website to improve navigation.
• 📌 Image Optimization: Using compressed images and ALT text for better visibility.
• 📌 User Experience (UX): Improving page layout, readability, and engagement.

🔹 Example: A blog titled "Best Running Shoes for Beginners" should include keywords like "best running shoes," "running shoes for beginners," and "top-rated running shoes" to attract organic traffic.

📊 Did You Know?

• Websites with optimized title tags and meta descriptions see a 5.8% higher click-through rate (CTR).
• Google ranks long-form content (1,800+ words) 56% more frequently in the top 10 search results than short articles.

Off-Page SEO involves external activities that increase website authority and credibility. Google’s ranking algorithm considers backlinks as a major ranking factor, with top-ranking pages having 3.8x more backlinks than lower-ranking pages (Backlinko study).

Key Factors of Off-Page SEO:

• 📌 Backlinks: Getting links from authoritative websites (92% of top-ranking pages have at least one backlink).
• 📌 Guest Blogging: Writing high-value articles for other websites to earn backlinks.
• 📌 Social Media Engagement: Increased social shares improve brand visibility and search rankings.
• 📌 Influencer Marketing: Partnering with influencers to drive traffic and brand mentions.
• 📌 Brand Mentions: Being referenced by authoritative sites, even without a link.

🔹 Example: If a top digital marketing blog links to your SEO strategy guide, it signals to Google that your content is valuable, improving rankings.

📊 Did You Know?

• Websites with a strong backlink profile rank 50% higher in Google search results.
• Pages with high-authority backlinks receive 74% more organic traffic than those without backlinks.

Technical SEO ensures that search engines can crawl, index, and rank your site effectively.

Key Factors of Technical SEO:

• 📌 Website Speed: Google recommends page load times under 3 seconds (40% of users leave slow websites).
• 📌 Mobile-Friendliness: Over 60% of Google searches come from mobile devices.
• 📌 Secure Website (HTTPS): Websites with SSL certificates rank higher.
• 📌 XML Sitemap: Helps search engines navigate your site structure.
• 📌 Robots.txt: Guides search engines on which pages to index.
• 📌 Structured Data (Schema Markup): Helps Google understand your content better.

🔹 Example: If your website loads in 2 seconds instead of 5, it can reduce bounce rates by 32% and improve rankings.

⭐ 2. Improve Customer Ratings & Reviews

Customer feedback directly impacts rankings and conversions. Improve your ratings by:

• ✔ Ensuring fast delivery: Myntra prioritizes fast-moving sellers.
• ✔ Providing high-quality products: Avoid defects and low-quality items.
• ✔ Engaging with customers: Promptly respond to customer queries & issues.

📌 Tip: Offer post-purchase support to encourage positive reviews.

📊 Did You Know?

• 53% of mobile users leave a site that takes longer than 3 seconds to load.
• Google gives preference to HTTPS websites, improving their rankings by 5% or more.

SEO helps websites rank higher on search engines, increasing organic traffic and visibility.

SEO results typically take 3 to 6 months, depending on competition and strategy.

Popular tools include Google Analytics, Ahrefs, SEMrush, Moz, and Screaming Frog.

Keyword research helps find the most searched terms to target in content for better rankings.

DA is a score (1-100) that predicts a website's ranking ability, influenced by backlinks and trust.

There’s no fixed number, but quality matters more than quantity.

Google favors long-form content (1,500-2,500 words) for competitive keywords.