When Zaemjoo approached Docsico, they had already established a presence on international platforms like Ajio, eBay, and Etsy. However, they were looking to expand their operations into the Indian market with specific requirements:

• Prepaid Orders Only: Zaemjoo had a firm policy of only accepting prepaid orders due to the nature of its products and business model.
• Return Policy Negotiation: They required assurance that they wouldn’t incur charges for returned items, which was essential for their profitability.
• Multi-Platform Presence:In addition to entering Etsy, Zaemjoo wanted assistance with their existing Etsy operations and website development.

Docsico began by developing a structured Plan of Action tailored to Zaemjoo’s unique situation:

• Initial Assessment: The team conducted an assessment of Zaemjoo's current e-commerce performance, brand positioning, and logistical capabilities.
• Platform Selection: Docsico identified Etsy as the ideal platform for Zaemjoo’s entry into the Indian market, given its growing customer base and focus on fashion.

To ensure that Zaemjoo’s brand identity was protected, Docsico facilitated the trademark registration process:

• Filing for Trademark: Docsico filed the necessary documents to secure the trademark in India, ensuring that Zaemjoo’s brand was legally protected.

Docsico then prepared a detailed Brand Presentation (PPT) for submission to Etsy:

• Highlighting Unique Selling Points: The presentation focused on the unique aspects of Zaemjoo's products, such as quality materials and design features of their woolen jackets and shoes.
• Market Research Insights: Docsico included insights into the Indian market’s demand for woolen clothing and footwear for men, establishing Zaemjoo as a timely entrant.
• Visual Appeal: The PPT was designed to be visually appealing, utilizing high-quality images and data to capture Etsy’s interest.

Once the PPT was approved, Docsico worked closely with Etsy’s team to finalize the brand approval process.

To ensure Zaemjoo's products met Etsy's high standards, Docsico coordinated a professional photoshoot:

• Model Selection: The photoshoot took place in a suitable location with models that could showcase the products effectively, emphasizing the style and fit of the jackets and shoes.
• Image Quality Control: After the photoshoot, Docsico reviewed all images to ensure they met Etsy’s requirements before submission for approval.

With the brand approved and product images ready, Docsico facilitated the signing of the agreement with Etsy:

• Negotiating Terms: Docsico negotiated terms that favored Zaemjoo, specifically regarding the prepaid order requirement and the handling of returns. They ensured that Zaemjoo would not be charged for returned items, providing a safety net for their investment.
• Logistical Considerations:Agreements included provisions for logistics, shipping, and inventory management to ensure a smooth operation.

Docsico managed the Etsy order process setup, which involved office setups like PCs to the product packaging to meet Etsy's requirements, After that we started with product listing which involved finalizing product listings:

• Listing Preparation: Each product was listed with SEO-optimized descriptions that highlighted key features and benefits. This included the quality of the wool used in jackets and the craftsmanship of the shoes.
• Category Placement:Docsico ensured that the products were placed in relevant categories to attract the target audience.

After listing Zaemjoo’s products on Etsy, Docsico implemented a comprehensive marketing strategy:

• SEO Strategy: Conducted detailed keyword research to identify terms that potential customers might use when searching for products similar to Zaemjoo's offerings, such as "men's wool jackets" and "premium shoes".
• Targeted Promotions: Launched promotional campaigns focusing on Zaemjoo's unique value propositions, like the quality and design of their woolen jackets, to attract customers.

In addition to working with Etsy, Docsico assisted Zaemjoo with:

• Website Development: Creating a professional website that showcased Zaemjoo’s products, values, and brand story. This site served as a central hub for e-commerce activities.
• Etsy Optimization: Helping Zaemjoo optimize their listings on Etsy, ensuring consistency across all platforms and leveraging synergies between them.

Docsico advised Zaemjoo on an omnichannel approach, enabling them to:

• Utilize Multiple Platforms: Ensure that Zaemjoo's brand presence is consistent across Etsy, Amazon, and their website, enhancing brand recognition and customer loyalty.
• Engage Customers: Implement customer engagement strategies that utilize social media, email marketing, and other digital marketing avenues to connect with potential buyers.

After launching Zaemjoo’s products, Docsico provided continuous support:

• Performance Monitoring: Regularly tracked sales metrics, customer feedback, and market trends to inform strategies.
• Inventory Management: Assisted in managing inventory levels to prevent stockouts or overstocking, crucial for maintaining cash flow.
• Adaptation and Growth: Based on performance data, Docsico made ongoing adjustments to marketing strategies, product listings, and customer engagement approaches to drive growth.