The first step for Docsico was understanding KZULLY’s situation. KZULLY had a strong presence on Amazon and Flipkart, but Amazon.in’s more curated marketplace presented challenges that stalled their entry. Docsico initiated a detailed consultation process where they learned about KZULLY’s business goals, branding, product range, and customer base.

Key Objectives:

• Break into Amazon.in’s premium marketplace.
• Overcome past failures in gaining approval.
• Strengthen brand visibility across key e-commerce platforms.

After understanding KZULLY’s needs, Docsico crafted a detailed plan of action. The roadmap was focused on ticking all the boxes required by Amazon.in for a successful launch. Each task was broken into smaller, manageable steps, ensuring no detail was overlooked.

The Plan Included:

• Trademark registration.
• Creating a compelling brand presentation (PPT).
• Organizing a product photoshoot meeting Amazon.in’s standards.
• Fulfilling Amazon.in’s packaging requirements.

Docsico started with securing KZULLY’s brand by applying for a trademark. This is a critical requirement for fashion brands entering Amazon.in, as the platform places heavy emphasis on the authenticity and legal security of brands. Docsico worked alongside legal professionals to ensure that the trademark application was processed quickly and efficiently.

Outcome:

• KZULLY’s brand was legally protected, which ensured compliance with Amazon.in’s strict marketplace policies.

Amazon.in, being a more premium platform, demands a clear articulation of what a brand brings to the table. Docsico helped KZULLY put together a powerful brand presentation (PPT), which showcased:

• KZULLY’s unique selling propositions.
• Their success on other platforms (Amazon, Flipkart).
• High-quality product offerings and an engaged customer base.
• Future potential with Amazon.in.

The presentation was designed to appeal to Amazon.in’s stringent requirements for onboarding, helping KZULLY stand out from the competition.

Once the brand presentation was ready, Docsico submitted it on behalf of KZULLY to Amazon.in’s brand approval team. Thanks to Docsico’s experience, the entire process was streamlined, avoiding common mistakes and delays that previously held KZULLY back.

Key Elements of Success:

• Highlighting KZULLY’s strong sales history.
• Offering a clear roadmap for success on Amazon.in.
• Aligning KZULLY’s branding and product categories with Amazon.in’s marketplace standards.

Amazon.in demands high-quality visuals for every product listed on its platform. Docsico handled everything from conceptualizing the shoot to coordinating with professional models and photographers, ensuring that KZULLY’s products were presented in the best possible light.

Steps Taken:

• Model selection:Choosing models that align with the brand’s image.
• Product styling:Ensuring the dresses, skirts, and tops were styled to appeal to KZULLY’s target audience.
• Post-production:Editing and preparing the visuals for submission to Amazon.in.

Once the shoot was completed, Docsico managed the submission process to Amazon.in for visual approval. Given the specific requirements for image size, resolution, and background, Docsico’s attention to detail ensured there were no rejections or delays in this phase.

With brand and visual approvals secured, Docsico guided KZULLY through the final legal stages of signing the agreement with Amazon.in. This involved reviewing the terms and conditions, ensuring that KZULLY fully understood its commitments and rights as a seller on the platform. After all the rejections, Docsico managed to take their commission to 15% by doing a discussion.

Docsico also managed the Amazon.in "step up," which refers to ensuring all product packaging complies with Amazon.in’s specifications. This includes:

• Branding the packaging according to Amazon.in’s guidelines.
• Ensuring the packaging quality matches the expectations of Amazon.in’s customer base.

By handling this technical step, Docsico ensured that KZULLY’s product shipments were ready to go without any delays in order fulfillment which involves office setups like PCs to the product packaging to meet Amazon.in’s requirements.

Once all administrative hurdles were cleared, Docsico started with the product listings for KZULLY on Amazon.in. They paid close attention to the following aspects to optimize the listings:

• SEO-Optimized Descriptions: Docsico used specific keywords that would help KZULLY’s products rank higher in Amazon.in’s search results.
• High-Quality Product Titles: Carefully curated product titles that were both descriptive and SEO-friendly.
• Detailed Specifications: Ensuring that every product had accurate and detailed specifications to enhance buyer trust.

After the successful launch, Docsico implemented a series of post-launch marketing initiatives to ensure continued growth on the platform:

• SEO: Continuous keyword research and SEO optimization to ensure KZULLY’s products ranked for relevant search terms.
• Promotions: Docsico handled promotions and special campaigns on Amazon.in to drive more traffic and conversions.
• Analytics:Docsico regularly tracked KZULLY’s sales performance, adjusting marketing strategies based on data insights to maximize visibility and sales on Amazon.in.

In addition to Amazon.in-specific promotions, Docsico extended its support across various other channels to boost KZULLY’s brand presence:

• Google Ads: Running targeted search ads to attract potential customers searching for women’s fashion.
• Social Media Marketing: Promoting KZULLY’s products on Instagram, Facebook, and other social platforms to build brand recognition and engage directly with potential buyers.
• Influencer Marketing:Collaborating with fashion influencers to increase brand visibility and trust among Amazon.in’s audience.
• Email Campaigns: Leveraging email marketing to keep customers updated on new arrivals, discounts, and promotional campaigns.